Ideas

Nostalgia (noun)- a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.

Nostalgia represents the past. It represents the time that has separated a current moment from it. It is a feeling of lost. However, it can also show a keen sense of relief that the worst of the storm has passed. Some objects that depict nostalgia: Stamps, old story books, past travel photos, old film cameras, compasses, journal entries, a clock.

How to bring back nostalgia
1 - Being in a quiet and peaceful environment helps.
2- Visual reminders of the past (Buildings/Streets)
3- Scents: Cookies
4- Taste
5- Touch
6- Handwritten journals
7- Advancement of something (i.e technology)

Nostalgia marketing: 

Nostalgia marketing is marketing that is aimed at evoking a feeling of nostalgia in your customers. Nostalgia is “a sentimental yearning for the happiness of a former place or time.” And it can be triggered by all the senses. Whether it is a smell that reminds you of the cookies your mom used to bake, a song you danced to in high school, the taste of the ice cream you used to eat as a child, or a clip of a movie you used to watch in college. Even touch can evoke nostalgia (it is one of the reasons grownups still enjoy popping bubble wrap). Through various studies scientists have found that there are two types of memories that are often associated with nostalgia: social interactions such as family gatherings or playing catch at school and momentous life events such as graduations and weddings. These are the memories our minds are drawn to when the feeling of nostalgia is evoked. 

 

What to consider?

When using nostalgia marketing you need to know who your target market is because 20 year olds are going to be nostalgic about very different things that 40 year olds. Depending on what senses you are targeting and whether you are using nostalgia marketing in your advertising, in your product design or maybe even in your supply chain the methods are different. Remember it does not have to be something obvious such as a TV show, music or food; it can be a lot more subtle such as a font or a color. You also want to make sure that what you are doing is old enough to be retro and bring about nostalgia, if it isn’t old enough it will not trigger those desired emotions and people may just see you as outdated.

Tradition (noun)-  the transmission of customs or beliefs from generation to generation, or the fact of being passed on in this way.

"Just because it's a tradition, does not make it completely stupid." Traditions are sometimes ridiculously redundant but it's an essential and eccentric flavor that's stirred into society to give it flavor and character. I, personally, don't agree with some of the superstitious Chinese traditions (i.e not wearing black on CNY - I'm very fond of my blacks), but whether we know it, the dress code bonds a community. Some traditional practices include: Festivals/ CNY, Deepavali, Christmas, Hari Raya/ Food/ Log cakes, Nian Gao, Beef Rendang/ Traditional Costumes

Future (noun)- the time or a period of time following the moment of speaking or writing; time regarded as still to come.

Discussing Goals is objective. Future talk is ambiguous. All I can add to this discussion is a: ?